Product Discovery Basics: Everything You Need to Know
Product discovery is the work that we do when making decisions about what to build. It’s often contrasted with product delivery—the work that we do to build, ship, and maintain a production-quality product.
In this in-depth guide, get introduced to what discovery is, how it’s evolved, and what best practice looks like today.
Get the product trio’s guide to a structured and sustainable approach to continuous discovery.
Product Trios: What They Are, Why They Matter, and How to Get Started
Cross-functional collaboration is key to product success. In this guide, learn what a product trio is, the benefits of working this way, who should be responsible for what in a trio, and much more.
Opportunity Solution Trees: Visualize Your Discovery to Stay Aligned and Drive Outcomes
Opportunity solution trees help product teams visualize their discovery work. In this guide, learn what they are, why you should use them, and how to get started.
Learn the product discovery skills that drive product success.
Shifting from Outputs to Outcomes: Why It Matters and How to Get Started
A clear outcome sets the scope of discovery for an empowered product team. It sets a clear measure of success and keeps the team aligned and focused. In this guide, learn how to define clear outcomes.
Customer Interviews: How to Recruit, What to Ask, and How to Synthesize What You Learn
Customer interviews help product teams uncover unmet customer needs, pain points and desires. This comprehensive guide covers the who, what, why, and how of customer interviews. Learn how to uncover valuable insights week over week.
Assumption Testing: Everything You Need to Know to Get Started
Assumption testing allows us to quickly evaluate which ideas will work and which won’t. This guide covers how to identify the assumptions your ideas depend upon and how to quickly start testing them.
