Long-time readers know that I value user-centered design.
I advocate for constant contact with your customers.
I encourage product managers to immerse themselves in their customer’s world until they feel like they are drowning in data.
It’s only then that we can develop meaningful products.
For the past two years, product managers have been my customers. I work as a coach, I teach workshops, and as of this past fall, I design and teach online courses for product managers.
Like many of you, I have constant contact with my customers. The nature of coaching means that I get to build deep relationships with my coaching clients. I often get repeat customers for my workshops and hope that the same holds true for my online courses.
But it’s time for me to step up my game.
It’s been just over two years since I left the corporate world to focus on teaching and coaching. That’s eons in internet time.
So much has changed in those two years. I see it every week in my coaching sessions.
It’s time I follow my own advice and immerse myself in my customers’ experiences.
So I’m looking to interview product managers and product leaders.
My goal is to understand your day-to-day, how you think about your work, what resources you use, and where you want to go.
Like all good customer research, my goal is not to sell you anything. It’s merely to learn about your context and your challenges.
If you are interested in participating, the only requirement is that you currently be employed as a product manager or a product leader.
Interviews will be 60–90 minutes and will be conducted over Skype. The audio will be recorded for my own reference and will not be shared publicly.
I’ve got some great incentives lined up for participants to choose from, including free coaching sessions, discounts on upcoming Product Talk courses, and some of my favorite books.
If you are interested in participating, please fill out this 5-minute survey.
If you know others who might be interested, please share this article with them.
Participate in a study about the life of a product manager. – Tweet This
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For those of you interested in developing your research skills, here are some things to note about this ask:
- It’s short and sweet (for a blog post).
- It’s clear about who is eligible.
- It clearly indicates how much time is required and how the interview will be conducted.
- It includes incentives that are (hopefully) relevant to the audience.
- It makes use of a screener (click through to the survey to see the details) to ensure that I interview a range of participants.
I’ll continue to blog about this research so you can follow along as I learn.