Have you heard? My new book Continuous Discovery Habits is now available. Get the product trio's guide to a structured and sustainable approach to continuous discovery. In all of our Product Talk Academy courses, we ask students, “What’s your biggest hurdle to adopting continuous discovery?”
Overwhelmingly, the #1 response is: access to customers.
This doesn’t surprise me. In Continuous Discovery Habits, I wrote that the only way to make continuous discovery sustainable is to automate your customer recruiting process. If you hustle each week to find customers to engage with, you simply won’t build a strong habit. You’ll get too busy. You’ll put it off until next week. But next week something else will come up.
If you hustle each week to find customers to engage with, you simply won’t build a strong habit. You’ll get too busy. – Tweet This
Over time, you’ll slip back into a project mindset and only engage with customers when you think you need to.
The Value of Continuous Interviewing: Uncover Opportunities You Never Thought to Ask About
I get it. Product teams are busy. We all have full backlogs, most of us are behind on our roadmaps, we all have too much on our plates. I know. I’ve seen countless calendars where product people are double and triple-booked on a regular basis.
But here’s what I also know. When product teams engage with customers week over week, when they continuously invest in understanding their customers better, they start to learn things that they never would have thought to ask about. In other words, we don’t always know when we should reach out to customers.
The benefit of continuous interviewing is serendipity. We regularly learn things that surprise us. We learn about opportunities that nobody in the company has even considered. We learn about the small annoyances that drive our customers crazy day after day. We learn about the exact things that have the potential to help our product stand out in the market.
The benefit of continuous interviewing is serendipity. We regularly learn things that surprise us. We learn about opportunities that nobody in the company has even considered. – Tweet This
I’ve seen it countless times. This is why it’s so critical to start by automating your recruiting process. The goal is to wake up on Monday morning with an interview on your calendar without you having done anything to get it there. It sounds magical, but it’s very doable. It’s what unlocks a continuous cadence.
But most teams still don’t take the time to do this. In talking to many of you, I’ve learned that it’s because you simply don’t know how to get started.
Now Open for Enrollment: Customer Recruiting for Continuous Discovery
That’s why today, I’m excited to announce that we just opened enrollment for our first self-paced course: Customer Recruiting for Continuous Discovery.
Today, I’m excited to announce that we just opened enrollment for our first self-paced course: Customer Recruiting for Continuous Discovery. –Tweet This
This course covers four primary customer recruiting strategies:
- In-product recruiting: Recruiting users and customers while you already have their attention
- Leveraging customer-facing teams to help you recruit
- Partnering with design partners or customer advisory board members
- Email outreach: Sending targeted emails that convert
It will also introduce you to countless variations: how to recruit before you have customers, how to recruit prospects, what changes when your customers are internal, and so much more.
It includes 12 real-world case studies where teams share in detail how they automated their recruiting process using one of these strategies. Our case studies cover B2B scenarios, B2C scenarios, even complex B2B2B2C scenarios. We include web and mobile scenarios. There are two case studies about how to recruit before you have a product or customers.
In addition to the case studies, I also critique 13 real-world recruiting asks (the good, the bad, and the ugly). And I provide structured guidance on how to craft a personalized ask that converts.
The course also includes in-depth video walkthroughs of some of the most common tools used to automate the recruiting process: scheduling software, pay to recruit tools, embed your recruiting ask tools, and so much more.
This is a self-paced course. That means you’ll get access to 100% of the course content on day one so that you can go through it at your own pace.
But you aren’t on your own. As you go through the course material, you’ll have the option to submit your work in progress and get personalized feedback from our instructor team. We’ll help you iterate on your chosen strategy, your recruitment ask, and your targeting criteria.
And like all of our courses, this course purchase comes with a three-month subscription to our CDH Slack community—the exclusive community for discovery practitioners. The course has a dedicated Slack channel where you can get help from peers and our instructor team when you need it.
As a member of the CDH Slack community, you’ll also get access to monthly Office Hours and community calls, our book club, daily worthy reads, and so much more.
You can enroll from anywhere in the world. If you are still hustling to find someone to talk to every week, this course is for you.
And the best part is: We are launching this at our lowest price point ever. Our initial launch pricing is $259.
I want to help you unlock a continuous cadence to your discovery work. This course will help you do so. I hope you’ll join us.
