Moving Beyond Vanity Metrics: An In-Depth Case Study

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It’s one thing to read The Lean Startup and Lean Analytics.

It’s another thing entirely to put these principles into practice.

It can be a challenge to go from theory to practice.

Sure, you might know that vanity metrics should be a thing of the past. But what do you measure instead?

Even if you do know what to measure, getting accurate data introduces a whole new challenge.

And even though we like to think of it as a science, building products is more a mix of art and science.

Quantitative research helps us optimize the path we are on. But how do we know the path we are on is creating value?

A good product manager uses clear metrics to understand what’s working, and what’s not, and takes the necessary action to further her product.

A good product manager is user-centered and data-driven, knows that anyone in the company can generate good ideas, and always stays focused on the goal at hand.

Too often the descriptors in that previous paragraph seem at odds with one another. How do we integrate these strategies to build better products?

Do you struggle with these questions? Would you like to see an in-depth case study of how one company moved beyond vanity metrics to metrics that mattered and completely reinvented their product in the process?

Join me at the Product Management Festival in Zurich, Switzerland on September 17-18th where I’ll be speaking on this topic. Don’t miss it. Get your tickets here.