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Melissa Suzuno

Product in Practice: Shifting from a Feature Factory to Continuous Discovery at Doodle

Product in Practice: Shifting from a Feature Factory to Continuous Discovery at Doodle

Leading a product team (or several teams) comes with its own set of challenges that’s often similar to but distinct from the hurdles individual product contributors face. There’s pressure coming from all directions—your company leaders expect you to deliver business results while your product teams may be

Ask the Community: How Do You Shift From Functional Teams to Value-Driven Teams?

Ask the Community: How Do You Shift From Functional Teams to Value-Driven Teams?

When an organization shifts from delivery or feature teams to product teams, the first step is often a change to team structure. Delivery and feature teams are often structured by function—front-end teams, back-end teams, mobile teams, etc. These teams can rarely deliver value on their own. Instead, they hand

Tools of the Trade: Using Pendo to Manage Customer Requests

Tools of the Trade: Using Pendo to Manage Customer Requests

When you’re building a product, you can easily get overwhelmed by ideas. There are the ideas your product trio comes up with based on your discovery work, the ideas that come from your customers in the form of specific requests, and the ideas that come from stakeholders within your

Product in Practice: Adopting the Discovery Habits is An Iterative Process

Product in Practice: Adopting the Discovery Habits is An Iterative Process

Continuous discovery is not a linear journey—as much as we might want it to be. Like a lot of learning, it often feels messy and chaotic. But if you stick with it, you may eventually find you can look back and see how much you’ve progressed. That’s

Product in Practice: Introducing Opportunity Solution Trees at Texthelp

Product in Practice: Introducing Opportunity Solution Trees at Texthelp

There are all kinds of ways to introduce continuous discovery habits. If you’ve been at your company for a while, you might get inspired after reading a book or attending a conference. If you’re joining a new company, you might want to try a new tactic out with

Product in Practice: Bringing the Discovery Habits to WebMD

Product in Practice: Bringing the Discovery Habits to WebMD

The larger and more complex your company is, the more challenging it can be to introduce continuous discovery. It’s not just about training people to conduct interviews, use opportunity solution trees, or test assumptions—though those are all important activities—it’s also about convincing them of the value

Ask the Community: What’s a Mistake You Made Early in Your Continuous Discovery Journey?

Ask the Community: What’s a Mistake You Made Early in Your Continuous Discovery Journey?

You’ll often hear Teresa say that there’s no single right way to do continuous discovery. Something she might not say as often (that’s just as true) is that there’s no single wrong way to do discovery, either. Because discovery involves changing the way you work on