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Teresa Torres

Bend, Oregon

Teresa is an internationally acclaimed author, speaker, and coach. She teaches a structured and sustainable approach to continuous discovery. She has taught over 16,000 people product discovery skills and is the author of Continuous Discovery Habits.

Ask Teresa: Does the Engineer in the Product Trio Need to be the Tech Lead?

Ask Teresa: Does the Engineer in the Product Trio Need to be the Tech Lead?

Working as a product trio is the foundation for discovery. Without input from a product manager, a designer, and an engineer, it’s difficult for us to account for the cross-functional perspectives we need to build successful products. However, most companies tend to have more engineers than product managers or

Customer Recruiting for Continuous Discovery: Get Easy Access to Customers Week Over Week

Customer Recruiting for Continuous Discovery: Get Easy Access to Customers Week Over Week

In all of our Product Talk Academy courses, we ask students, “What’s your biggest hurdle to adopting continuous discovery?” Overwhelmingly, the #1 response is: access to customers. This doesn’t surprise me. In Continuous Discovery Habits, I wrote that the only way to make continuous discovery sustainable is to

Tell Us About Your Team: Take the Continuous Discovery Habits Benchmark Survey (2024)

For years, I’ve shared that Product Talk’s primary outcome is to increase the number of product teams who adopt a continuous cadence to their discovery work. This has been our North Star metric. It has guided our work. It inspired me to write my book. It’s what

Join 4 Upcoming Events on Continuous Discovery with Teresa Torres in September and October 2024

Join 4 Upcoming Events on Continuous Discovery with Teresa Torres in September and October 2024

I’m hosting a lineup of free events throughout September and October! I’d love for you to join one. September 23rd: Opportunity Solution Trees: Overcoming the Most Common Mistakes In this one-hour webinar, I’ll introduce the most common mistakes teams make when getting started with opportunity solution trees

Ask Teresa: For Customer Interviews, Who Counts as a Customer?

Ask Teresa: For Customer Interviews, Who Counts as a Customer?

Whenever I introduce the topic of customer interviews (the foundational element of continuous discovery), I get a lot of questions about who counts as a customer. Everyone thinks their company context is unique—whether they’re B2B or B2B2C or some other combination of letters and numbers. And while yes,

Tools of the Trade: Switching from Miro to Jira Product Discovery for Opportunity Solution Trees

Tools of the Trade: Switching from Miro to Jira Product Discovery for Opportunity Solution Trees

I recently sat down with the Consider and Contact team at Hemnet to discuss why they switched from Miro to Jira Product Discovery for building their opportunity solution trees. This was a detailed conversation where the team walked through: * Why they started building opportunity solution trees in Miro and why

Shifting from Outputs to Outcomes: Why It Matters and How to Get Started

Shifting from Outputs to Outcomes: Why It Matters and How to Get Started

A clear outcome sets the scope for discovery. It defines how much latitude a team has to explore. It sets a clear measure of success. But many teams struggle to set the right outcome. Whether they have a hard time negotiating with stakeholders, feel pressure to commit to multiple outcomes,