Product management is evolving quickly. The days of gathering requirements from business stakeholders and documenting them in long product requirements documents are vanishing. We no longer take months or years […]
Why This Opportunity Solution Tree is Changing the Way Product Teams Work
I’ve found a visual aid that is profoundly changing the way teams work. It’s working so well that I feel compelled to write a book about it. But that’s going […]
Why You Are Asking the Wrong Customer Interview Questions
I recently asked a woman what factors she considered when buying a new pair of jeans. She didn’t hesitate in her answer. She said, “Fit is my number one factor.” […]
An Introduction to Product Discovery
I continue to be surprised by how many product managers aren’t familiar with dual-track development. I don’t care if you know the buzzwords or if you can define the difference […]
The Rise of Modern Product Discovery
I love that Marty Cagan and Jeff Patton have long been advocates of dual-track development. Their efforts have helped to shape the ongoing conversation about the evolution of product discovery. […]
How to Take Notes During Customer Research Interviews
For those of you following along, I’ve been conducting interviews to understand the life of a product manager. If you need to catch up, you can see my initial call […]
Why You Are Probably Interviewing the Wrong People (And How to Fix It)
Last Wednesday I put out this call to product managers to participate in a research study about the life of a product manager. I am overwhelmed by the response. In […]
Are You a Product Manager? Let’s Talk
Long-time readers know that I value user-centered design. I advocate for constant contact with your customers. I encourage product managers to immerse themselves in their customer’s world until they feel […]
