Whenever I introduce the topic of customer interviews (the foundational element of continuous discovery), I get a lot of questions about who counts as a customer. Everyone thinks their company […]
Tools of the Trade: Switching from Miro to Jira Product Discovery for Opportunity Solution Trees
I recently sat down with the Consider and Contact team at Hemnet to discuss why they switched from Miro to Jira Product Discovery for building their opportunity solution trees. This […]
Shifting from Outputs to Outcomes: Why It Matters and How to Get Started
A clear outcome sets the scope for discovery. It defines how much latitude a team has to explore. It sets a clear measure of success. But many teams struggle to […]
Join 4 Upcoming Events on Continuous Discovery with Teresa Torres in August 2024
I’m hosting a lineup of free events throughout August! I’d love for you to join one. August 6th: The What & Why of Continuous Discovery In this webinar, I’ll introduce […]
Ask Teresa: What Do You Do with Atypical Customer Stories?
When we interview customers, our goal is to learn as much as we can about their context. This will help us understand their specific needs, pain points, and desires (otherwise […]
Don’t Use Generative AI to Replace Discovery with Real Humans
I’m disappointed to see the rise of generative AI tools that are designed to replace discovery with real humans. Don’t get me wrong. I’m a big fan of generative AI. […]
Product Trios: What They Are, Why They Matter, and How to Get Started
Product trios are cross-functional product teams who are responsible for both deciding what to build and then building it. The goal is for a product trio to represent balanced perspectives […]
Join 3 Free Product Discovery Webinars in May 2024
In May, I’ll be hosting three webinars. If you are working on your discovery habits, check out the lineup and come join one. May 6 – Opportunity Solution Trees: Overcoming […]
