Your design team is excited about a new signup process. They are convinced it will increase registrations. Your sales team keeps asking for the same feature over and over again. […]
The Power of Gratitude
Thanksgiving is my favorite holiday. Good food? Gratitude? Friends and family? Yes, please. A few years ago I decided I didn’t want gratitude to be a once-a-year holiday. Instead I wanted […]
What to Do When You Don’t Have Enough Traffic To A/B Test
You’ve read the Lean Startup. You’ve drank the Kool-Aid. You’re ready to start experimenting. There’s only one problem. You don’t have any web traffic. If the only tool in your […]
The 5 Components of a Good Hypothesis
Update: I’ve since revised this hypothesis format. You can find the most current version in this article: How to Improve Your Experiment Design (And Build Trust in Your Product Experiments) […]
Putting the 4 Levels of Product Analysis Into Practice: A Halloween-Themed Example
It’s Halloween week! The pumpkins are carved, the candy bowl is full, and the neighborhood is about to be crawling with princesses, ninja turtles, and pirates. You’ve only got one […]
Hypothesis Testing Mistake #1: Not Knowing What You Want To Learn
Have you ran an experiment in the past day, week, month? Can you clearly articulate your hypothesis? Do you know under which conditions your hypothesis will pass or fail? Do you know […]
The 14 Most Common Hypothesis Testing Mistakes Product Teams Make (And How to Avoid Them)
I’ve been working with a product team on how to get better at hypothesis testing. It’s a lot of fun. They were introduced to dual-track Agile by Marty Cagan and are doing […]
Know Who You Are Building For and Why
It’s easy to be fooled by the Facebooks and the Googles of the world. Everyone uses their products. They make it easy to rationalize why everyone will use your product. […]
