I met with a designer yesterday who shared with me that she wants to learn user experience design and asked for my advice. I asked her what she was reading […]
5 Steps For How To Develop Empathy
Empathy made my list of Top 7 Traits of a Good Product Manager. So let’s take a look at what it is and how to develop it. As we learned […]
The 7 Core Traits of a Good Product Manager
What makes a good product manager? I’ve been obsessed with this question. It’s why I started this blog. As a practitioner, I want to master my craft. As a consultant […]
What We Can Learn From Facebook About Managing Change
Does this sound familiar? You spend weeks researching a problem. Your team whiteboards multiple solutions. You user test each one. You build the best one. And despite great feedback from […]
How to Write Product Requirements Iteratively
You have an idea. You write it down. Maybe you sketch it on a white board. You talk to some engineers. You write user stories. And away you go. You […]
Build Knowledge by Expanding on Previous Hypotheses
In the last post we ended by concluding that the results of many A/B tests lead to further questions. This is a good thing. Let’s take a look at how […]
How To Run an A/B Test
Now that you are measuring open, click, and conversion rates for your emails, it’s time to look at how to improve them. Let’s talk about A/B testing, sometimes called split testing. Far […]
Measuring The Success Of Product Emails
We’ve discussed why you should send product emails, how you can design emails to convert, and how you can ensure your emails get delivered. Today, we’ll look at what you […]
