Back in March, I shared a case study about one of the product teams I worked with at Snagajob (now Snag). I’m excited to share another one with you today. […]
6 Guiding Principles for Effective Product Discovery
I’m co-teaching a design course at Northwestern with my friend Jeff Merrell. We are teaching business leaders and change agents how to prototype their way to viable solutions. In this […]
The Art of Managing Stakeholders Through Product Discovery
So, you’re feeling pretty good about your product discovery habits. You are interviewing customers, iterating on prototypes, running sound experiments, and your team is gaining confidence that you are on […]
How Much Time Should You Spend in Product Discovery?
I get asked all the time, “How much time should we spend in discovery?” I have two problems with this question. First, it assumes you do discovery first and then […]
What a Good Continuous Discovery Team Looks Like [Case Study]
One of my favorite parts of Mind the Product London this past fall was meeting a product manager and a designer who I had coached in the prior year. We […]
Stop Validating & Start Co-Creating
Meet Sally and Pam. Sally is a product manager, Pam a user experience designer, and they are working on a new mobile app. They’ve conducted customer interviews, defined their MVP, […]
4 Powerful Ways to Use Rapid Prototyping to Drive Product Success
When you hear the term “rapid prototyping,” what’s the first thing that comes to mind? For most of us who work with digital products, we tend to think of wireframes […]
The Results Are In! Feedback from the First Continuous Interviewing Cohort
Hi there, Product Talk readers! I’m Melissa Suzuno. I’ve been helping Teresa with Product Talk content behind the scenes for the past few years. You may have noticed my handiwork […]
