One of the best signs of an effective product team is a regular cadence of customer interviews and product experiments. But it’s not enough to simply check the box on […]
The Evolution of Modern Product Discovery
Product management is evolving quickly. The days of gathering requirements from business stakeholders and documenting them in long product requirements documents are vanishing. We no longer take months or years […]
Why This Opportunity Solution Tree is Changing the Way Product Teams Work
I’ve found a visual aid that is profoundly changing the way teams work. It’s working so well that I feel compelled to write a book about it. But that’s going […]
Why You Are Asking the Wrong Customer Interview Questions
I recently asked a woman what factors she considered when buying a new pair of jeans. She didn’t hesitate in her answer. She said, “Fit is my number one factor.” […]
An Introduction to Product Discovery
I continue to be surprised by how many product managers aren’t familiar with dual-track development. I don’t care if you know the buzzwords or if you can define the difference […]
The Rise of Modern Product Discovery
I love that Marty Cagan and Jeff Patton have long been advocates of dual-track development. Their efforts have helped to shape the ongoing conversation about the evolution of product discovery. […]
How to Take Notes During Customer Research Interviews
For those of you following along, I’ve been conducting interviews to understand the life of a product manager. If you need to catch up, you can see my initial call […]
Why You Are Probably Interviewing the Wrong People (And How to Fix It)
Last Wednesday I put out this call to product managers to participate in a research study about the life of a product manager. I am overwhelmed by the response. In […]
