Every time I speak about hypothesis testing, I get a series of questions about how to run experiments from people working on enterprise products. The assumption behind these questions is […]
Run Experiments Before You Write Code
The Lean Startup has a flaw. It’s a simple one. It advocates the feedback loop: Build -> Measure -> Learn. I agree wholeheartedly with this loop. The flaw is in […]
My Favorite Books Read in 2014
I’ve read 60 books (so far) this year. These were my favorites. If you like these reviews, I’ll be launching a blog after the new year about the books that […]
Don’t Rely On Confidence Alone
You find yourself in a conference room with your product team. The white board is covered with sketches. You have an idea that everyone is excited about. You mapped it […]
How to Estimate the Expected Impact of a Product Change
Your design team is excited about a new signup process. They are convinced it will increase registrations. Your sales team keeps asking for the same feature over and over again. […]
The Power of Gratitude
Thanksgiving is my favorite holiday. Good food? Gratitude? Friends and family? Yes, please. A few years ago I decided I didn’t want gratitude to be a once-a-year holiday. Instead I wanted […]
What to Do When You Don’t Have Enough Traffic To A/B Test
You’ve read the Lean Startup. You’ve drank the Kool-Aid. You’re ready to start experimenting. There’s only one problem. You don’t have any web traffic. If the only tool in your […]
The 5 Components of a Good Hypothesis
Update: I’ve since revised this hypothesis format. You can find the most current version in this article: How to Improve Your Experiment Design (And Build Trust in Your Product Experiments) […]
