When we interview customers, our goal is to learn as much as we can about their context. This will help us understand their specific needs, pain points, and desires (otherwise […]
Don’t Use Generative AI to Replace Discovery with Real Humans
I’m disappointed to see the rise of generative AI tools that are designed to replace discovery with real humans. Don’t get me wrong. I’m a big fan of generative AI. […]
Product in Practice: Testing Assumptions Was Tricky But the Convo Team Didn’t Give Up
Identifying and testing assumptions is a critical part of continuous discovery. But what happens when your assumption tests don’t go as planned? Whether you encounter technical difficulties, have a hard […]
Product Trios: What They Are, Why They Matter, and How to Get Started
Product trios are cross-functional product teams who are responsible for both deciding what to build and then building it. The goal is for a product trio to represent balanced perspectives […]
Product in Practice: Getting Value Out of In-App Surveys Takes Iteration
Committing to continuous discovery means changing the way your product team operates. It’s no longer about making decisions purely based on your intuitions or stakeholder requests, but finding ways to […]
Join 3 Free Product Discovery Webinars in May 2024
In May, I’ll be hosting three webinars. If you are working on your discovery habits, check out the lineup and come join one. May 6 – Opportunity Solution Trees: Overcoming […]
Product in Practice: Shifting from a Feature Factory to Continuous Discovery at Doodle
Leading a product team (or several teams) comes with its own set of challenges that’s often similar to but distinct from the hurdles individual product contributors face. There’s pressure coming […]
Story-Based Customer Interviews Uncover Much-Needed Context
Customer interviews are one of the most impactful activities a product team can do. But only if we use the right methods. Customer interviews are one of the most impactful […]
