In the last post we ended by concluding that the results of many A/B tests lead to further questions. This is a good thing. Let’s take a look at how […]
How To Run an A/B Test
Now that you are measuring open, click, and conversion rates for your emails, it’s time to look at how to improve them. Let’s talk about A/B testing, sometimes called split testing. Far […]
Measuring The Success Of Product Emails
We’ve discussed why you should send product emails, how you can design emails to convert, and how you can ensure your emails get delivered. Today, we’ll look at what you […]
The Awful World of Email Deliverability
It’s not enough to just design a good email template. You also have to put in the work to make sure your email gets delivered. Fortunately, there are a lot […]
Designing Product Emails That Convert
We’ve already established that sending product emails is absolutely necessary. So let’s take a look at how to design product emails that convert. After all, ineffective product emails aren’t much better […]
Are you sending enough email to your users?
I know. Email is dead. Everyone is Facebook messaging, texting, and tweeting instead. So why am I asking about email? Because when it comes to products, email is far from dead. […]
Is This a Dialogue Or a Discussion?
Have you ever been in a brainstorming meeting where the group gets stuck on one idea? They just want to run with it at the exclusion of all else. If […]
Weekend Reading: A/B Testing Is Hard, To Pivot Or Not, And More
Each week, I read dozens of blogs, countless articles from my Twitter stream, and one or two books. In Weekend Reading, I highlight the best, as it applies to developing […]
