Whenever I introduce the topic of customer interviews (the foundational element of continuous discovery), I get a lot of questions about who counts as a customer. Everyone thinks their company […]
Ask Teresa: What Do You Do with Atypical Customer Stories?
When we interview customers, our goal is to learn as much as we can about their context. This will help us understand their specific needs, pain points, and desires (otherwise […]
Ask Teresa (and the Community): What Do You Do With Stakeholder Feature Requests?
Let’s say you’ve got a good thing going with continuous discovery. You’re creating a regular habit of talking to customers, you’re identifying opportunities and assumptions and building out your opportunity […]
Ask Teresa: My Leaders Still Want Roadmaps with Timelines—What Should I Do?
Many teams, like sales and marketing, have time-bound goals, like reaching $X in bookings or generating Y leads by a specific date. Product teams are also held to time-bound goals. […]
Ask Teresa: What’s the Difference Between OKRs and Outcomes?
What’s the difference between OKRs and outcomes? This is by far one of the most common questions I get and there are lots of ways to answer it. Defining the […]
Ask Teresa: What if Your Buyers Aren’t Your Users?
At its core, product discovery is a simple concept. By talking to our customers regularly, we can collect insights into their unique problems, needs, and desires (or what I often […]
Ask Teresa: How Do You Get Your First Product Job Without Experience?
Landing your first or even your second job in product can be really tricky. Many candidates encounter a Catch-22 situation: Most companies only want to hire product managers with experience, […]
Ask Teresa: What Should You Do With Insights That Don’t Come from Customer Interviews?
Regular touch points with customers are a pillar of continuous discovery. If you’re not regularly talking directly with your customers, you increase your risk of building a product that no […]
