I recently asked a woman what factors she considered when buying a new pair of jeans. She didn’t hesitate in her answer. She said, “Fit is my number one factor.” […]
Don’t Rely On Confidence Alone
You find yourself in a conference room with your product team. The white board is covered with sketches. You have an idea that everyone is excited about. You mapped it […]
How to Estimate the Expected Impact of a Product Change
Your design team is excited about a new signup process. They are convinced it will increase registrations. Your sales team keeps asking for the same feature over and over again. […]
You Only Prefer It That Way Because It’s Familiar
This post is part of a series about making better product decisions. Tell me how many times you’ve experienced the following: You’ve just introduced a new concept design – maybe it’s […]
Turn Your Inside View Outward
This post is part of a series about making better product decisions. One of the most common questions I get at my company, is why don’t we have a mobile app. […]
Why You Only See What You Want to See
This post is part of a series about making better product decisions. You arrive at the office one morning, excited to tell your team about a new idea you had the […]
Be Prepared To Be Wrong
This post is part of a series about making better product decisions. As startup founders, product managers, designers, it’s often easy for us to come up with all the answers. Should […]
