Imagine a product team discussing new commenting functionality on their company blog. “We should let people comment anonymously.” “That will only attract trolls. We should require real names.” “We should […]
Know Who You Are Building For and Why
It’s easy to be fooled by the Facebooks and the Googles of the world. Everyone uses their products. They make it easy to rationalize why everyone will use your product. […]
Ask About the Past Rather Than the Future
At SXSW this year, I met a startup founder, a former fitness trainer, who was about to launch an online business offering personalized gym workouts. I liked that he had […]
Improve These 8 Decisions and Build Great Products Faster
What color should this button be? We can only do x and y, but not z, before the deadline. Can we live with that? Sales requested a, b, and c. […]
Ignore the Competition, Talk to Your Customers Instead
I love this post, Do You Care More About the Customers or the Competition?, by David Meerman Scott on Web Ink Now. Take a minute. Go read it. Everywhere I’ve worked, people […]
How To Talk To Your Customers (Despite Henry Ford and Steve Jobs)
“If I’d asked customers what they wanted, they would have said a faster horse” – Henry Ford (supposedly) “It’s really hard to design products by focus groups. A lot of […]
