I’ve been working with a product team on how to get better at hypothesis testing. It’s a lot of fun. They were introduced to dual-track Agile by Marty Cagan and are doing […]
Just Enough Statistics to Get the Product Job Done
Math is hard. I get it. Many of us continue to suffer from the false belief that we are incapable of doing math. I’m going to leave that alone, as […]
If You Don’t Get This One Thing Right, All Your Product Research and Experiments Won’t Matter.
The report is wrong. This was the last thing I wanted to hear. It was March or April of 2013. We had launched Explore at AfterCollege a couple of months […]
Why Testing Everything Doesn’t Work
Please stop throwing spaghetti at the wall. It doesn’t work. I know you can launch a landing page in five minutes. I know it’s easy to toss up a quick […]
Build Knowledge by Expanding on Previous Hypotheses
In the last post we ended by concluding that the results of many A/B tests lead to further questions. This is a good thing. Let’s take a look at how […]
How To Run an A/B Test
Now that you are measuring open, click, and conversion rates for your emails, it’s time to look at how to improve them. Let’s talk about A/B testing, sometimes called split testing. Far […]
Weekend Reading: A/B Testing Is Hard, To Pivot Or Not, And More
Each week, I read dozens of blogs, countless articles from my Twitter stream, and one or two books. In Weekend Reading, I highlight the best, as it applies to developing […]
