Identifying and testing assumptions is a critical part of continuous discovery. But what happens when your assumption tests don’t go as planned? Whether you encounter technical difficulties, have a hard […]
Product in Practice: Getting Value Out of In-App Surveys Takes Iteration
Committing to continuous discovery means changing the way your product team operates. It’s no longer about making decisions purely based on your intuitions or stakeholder requests, but finding ways to […]
Ask Teresa: How Can You Test a Customer’s Willingness to Pay?
I recently read Monetizing Innovation by Madhavan Ramanujam and Georg Tacke. Overall, I can recommend this book, but with one major caveat. In the book, the authors recommend that for […]
Product in Practice: Getting Engineers Involved in Brainstorming
Getting a group together to generate ideas—an activity often referred to as “brainstorming”—doesn’t always go smoothly. Getting a group together to generate ideas—an activity often referred to as “brainstorming”—doesn’t always […]
Insights from the CDH Benchmark Survey: How Are Teams Adopting Discovery Habits?
“Product thought leaders talk about an ideal way of working. Nobody actually works that way.” I can’t tell you how many times I hear this sentiment on Twitter and LinkedIn. […]
Product in Practice: Building to Learn at Singularity Creations
Saying no is a huge part of excelling in your product practice. If you say yes to every request that comes your way—whether from customers, salespeople, or executives—you can quickly […]
Discovering Solutions: Quickly Determine Which Ideas Will Work (And Which Won’t)
Visualizing discovery work with an opportunity solution tree has been a game-changer for both me and the teams that I work with. It’s a simple visual that packs a lot […]
Adopting a Continuous Discovery Mindset Across the Organization
I teach two courses at Northwestern University. I want to share a little bit more about the work that I am doing there as I think it’s relevant for people […]
