I see many product managers struggling with how to design and run good product experiments. It’s hard to know what to test and for how long. Few of us are […]
Let’s Talk Innovation: A Conversation with Tim Meaney and Teresa Torres
In April I visited Tim Meaney and the rest of the Kindling team. For long-time Product Talk readers, you already know that I’m a big fan of idea management software […]
Product Managers Don’t Own the Problem (And Designers Don’t Own the Solution)
Imagine a product team discussing new commenting functionality on their company blog. “We should let people comment anonymously.” “That will only attract trolls. We should require real names.” “We should […]
Why You Can (And Should) Experiment When Building Enterprise Products
Every time I speak about hypothesis testing, I get a series of questions about how to run experiments from people working on enterprise products. The assumption behind these questions is […]
Run Experiments Before You Write Code
The Lean Startup has a flaw. It’s a simple one. It advocates the feedback loop: Build -> Measure -> Learn. I agree wholeheartedly with this loop. The flaw is in […]
Don’t Rely On Confidence Alone
You find yourself in a conference room with your product team. The white board is covered with sketches. You have an idea that everyone is excited about. You mapped it […]
How to Estimate the Expected Impact of a Product Change
Your design team is excited about a new signup process. They are convinced it will increase registrations. Your sales team keeps asking for the same feature over and over again. […]
What to Do When You Don’t Have Enough Traffic To A/B Test
You’ve read the Lean Startup. You’ve drank the Kool-Aid. You’re ready to start experimenting. There’s only one problem. You don’t have any web traffic. If the only tool in your […]
