Update: I’ve since revised this hypothesis format. You can find the most current version in this article: How to Improve Your Experiment Design (And Build Trust in Your Product Experiments) […]
Putting the 4 Levels of Product Analysis Into Practice: A Halloween-Themed Example
It’s Halloween week! The pumpkins are carved, the candy bowl is full, and the neighborhood is about to be crawling with princesses, ninja turtles, and pirates. You’ve only got one […]
Hypothesis Testing Mistake #1: Not Knowing What You Want To Learn
Have you ran an experiment in the past day, week, month? Can you clearly articulate your hypothesis? Do you know under which conditions your hypothesis will pass or fail? Do you know […]
The 14 Most Common Hypothesis Testing Mistakes Product Teams Make (And How to Avoid Them)
I’ve been working with a product team on how to get better at hypothesis testing. It’s a lot of fun. They were introduced to dual-track Agile by Marty Cagan and are doing […]
Just Enough Statistics to Get the Product Job Done
Math is hard. I get it. Many of us continue to suffer from the false belief that we are incapable of doing math. I’m going to leave that alone, as […]
If You Don’t Get This One Thing Right, All Your Product Research and Experiments Won’t Matter.
The report is wrong. This was the last thing I wanted to hear. It was March or April of 2013. We had launched Explore at AfterCollege a couple of months […]
Practice Defining Your MVP
Suppose you are building eVite. Or Facebook Events. Or whatever your favorite event site is. And you need to define your MVP. How would you think about it? Some of […]
How You Build Matters. Finding Your MVP.
The MVP. The minimum viable product. The most misunderstood concept in the world of Lean startups. And one of the most critical to get right. Why Time To Build Doesn’t […]
