Adopting continuous discovery can feel like a big, audacious goal. If you’ve never spoken with a customer, how will you be able to set up interviews every single week? If […]
Product in Practice: Getting Engineers Involved in Brainstorming
Getting a group together to generate ideas—an activity often referred to as “brainstorming”—doesn’t always go smoothly. Getting a group together to generate ideas—an activity often referred to as “brainstorming”—doesn’t always […]
Product in Practice: Building to Learn at Singularity Creations
Saying no is a huge part of excelling in your product practice. If you say yes to every request that comes your way—whether from customers, salespeople, or executives—you can quickly […]
Product in Practice: Opportunity Mapping Led to a 20% Lift in LTV at Grailed
What do your customers care about? This seems like a simple enough question, but many product teams struggle to answer it honestly. Often the first instinct is to frame an […]
Product in Practice: Mapping Opportunities at trivago
A lot of product teams claim to be focused on their users. They might even have regular steps in their processes that remind them to put their users’ needs first. […]
Product in Practice: Automating Customer Interview Recruiting at Zonar Systems
Not having enough time is one of the main reasons people say they can’t interview customers every week. And this is not just an empty excuse—most product people’s calendars are […]
Product in Practice: Assumption Testing with Engineers at Orion Labs
Engineers are often reluctant to participate in discovery. This is only natural: Through years of bad habits, many of us have shown engineers that we only value them for the […]
Product in Practice: Finding the Best Way to Communicate with Different Stakeholders
Continuous discovery is more of a journey than a destination. You can pick up the habits and fold them into your daily practice, but there will always be room for […]
